We’re a marketing and communications team that brings years of experience from many consumer categories including Health and Beauty, Cereal, Confectionary, Fashion and Lifestyle Brands.
This marketing experience combined with our love of agriculture and the Australian meat industry creates a passion and a unique perspective within the team to drive brand growth.
Helping navigate the challenges of a historically ‘commodity’ driven industry, the SANGER marketing team puts the consumer at the heart of everything we do, to create winning brand strategies and marketing plans to address consumer needs.
The SANGER marketing team has the privilege of sharing our brand stories in Australia and many international markets including China, Singapore, Hong Kong, Thailand and the Middle East.
The BINDAREE BEEF GROUP brand portfolio includes award winning brands CAPE BYRON, MAYFIELD, VINTAGE DRY AGE and FERNHILL ROAD.
The SANGER marketing team also proudly manages a portfolio of brands produced by our supply partners; including MR LAMB, COLLINSON & CO and SNOWY MOUNTAIN FRESH MEATS.
The SANGER marketing team is available for outsourced marketing consultation and brand management services.
MARKETING CORE SERVICES:
- Brand Planning Process
- Brand Portfolio Strategy
- Brand Positioning
- Communication & Media Strategy
- Consumer Research
- Insight Generation
- Brand Architecture
- NPD Innovation
- Brand Identity
- Concept Development
- Advertising Campaigns
- Content Creation
- Packaging Design & Development
- Shopper Marketing Material
- Marketing Plans
- Agency/Supplier Management
- Consumer Experience Journey
- Performance Tracking Analysis
- Annual Marketing Activity Calendar
- Budget Management
Click on a team member to contact:
Shannon leads a high performing marketing team in an innovative organisation, recognised for breakthrough marketing strategies, which generate brand love and growth.Click to contact Shannon Roach
Head of Marketing
Based in Shanghai, Meng provides marketing support to facilitate the sale of branded meat in China.Click to contact Meng Sun